Innovation Prowess Leadership Strategies for Accelerating Growth by George S. Day

Author:George S. Day [Day, George S.]
Language: eng
Format: epub
Tags: Business
ISBN: 9781613630280
Barnesnoble:
Goodreads: 17572962
Publisher: Wharton Digital Press
Published: 2013-04-15T23:00:00+00:00

Win: Can the product be competitive? Can our company be competitive?

Worth It: Will the product be profitable at an acceptable risk? Does launching the product make strategic sense?

These questions can then be broken down further. Specific questions are summarized in Figure 3-2 and described in detail in Appendix B.

Figure 3-2

Screening for Success

The development team answers these questions by exploring an even deeper set of supporting questions. The team determines where the answer to each question falls on a continuum ranging from “definitely yes” to “definitely no.” A definite no to any of the first six fundamental questions typically leads to termination of the project, for obvious reasons. For example, for “Can the product be competitive?” If the consensus answer is a definite no, and the team can imagine no way to change it to a yes (or even a maybe), continuing with development would be irrational.

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